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Fishers Island Lemonade | Marketing Director

Headquartered in charming Mystic, Connecticut

Full-Time Position

Fishers Island Lemonade is looking for an experienced Marketing Director to manage our day-to-day marketing needs and own the overall vision, direction, and guidelines needed to scale. Confidentiality, excellent organizational skills, and accuracy are important qualifications for this position, as well as good customer relations and the ability to communicate clearly. An ideal candidate for this position is an idea-driven, creative problem solver, skilled multi-tasker, is reliable and is committed to consistently meeting deadlines.

This is an incredible opportunity for someone of high professional integrity who wants to get in on the ground floor of a rapidly growing organization, gain valuable experience in a fun, friendly and collaborative environment. Our perfect match would be someone who is creative, a master of details, a team player, innovative thinker, and problem solver. Tap your inner James Bond skills to make Fishers Island Lemonade the next drink of choice! #MaltSucksDrinkFIL

Responsibilities:

  • Assist in creating an annual marketing plan

  • Own FIL’s marketing strategy

  • Drive the creation of all visual and creative assets needed to help the organization succeed. Including but not limited to all digital marketing platforms such as SM, Newsletters, Website, etc.

  • Serve as lead for managing FIL’s presence at high-profile events.

  • Manage Brand Ambassador’s schedule and supply needs to support events, hire as needed.

  • Secure and manage brand design resources and vendors.

  • Collaborate with the FIL team to craft FIL’s creative arc and messaging to most effectively grow our base of advocates and advance our message. Especially in the field with the Sales team.

  • Develop innovative marketing, advertising, and creative content tactics to elevate FIL’s brand and get our message out to consumers in target geographies.

  • Create departmental metrics and evaluation systems to ensure adaptability and show ROI.

  • Develop a plan to engage and activate our on and off-premise accounts, empowering, engaging and supporting them.

  • Manage the direction and creation of FIL merchandise and promotion, including associated vendors and contractors.

  • Secure and manage collaborative product branding with select partners.

  • Serve as principal point of contact for all content related partnership requests.

Qualifications:

  • 2-4 years of experience leading strong regional/national brands

  • Broad marketing experience spanning digital and physical marketing

  • Experience creating engaging content

  • Experience running digital and social campaigns

  • Comfortable working with design and visual content software and Google and Microsoft office suite

  • Excellent business communication skills

  • Experience managing events

  • Experience managing partner relationships

  • Ability to support multiple projects simultaneously

  • Attention-to-detail

  • Comfortable in a fast-paced environment

  • Has a strong partner and talent network

  • Experience with data entry, record keeping, and computer operation

  • Advanced experience with calendar management, scheduling/meeting invitations through email (e.g. Google Suite)

  • Able to multi-task and prioritize work in a rapidly changing environment

  • Interest in the industry, passionate about branding

  • Ability to travel for meetings at Mystic, CT Warehouse/Office, owns a vehicle

  • Ability to prioritize, meet deadlines, excellent time management skills

  • Professional demeanor, calm under pressure

  • Maintain sobriety and professionalism, discretion and confidentially a must

  • A sense of humor preferred

  • Must be 21+

If you know this is the right job for you, please send a resume and a cover letter (in 300 words or less) answering the question: “What should the Fishers Island Lemonade brand accomplish?”

Please click here to apply


Fishers Island Lemonade | Massachusetts Territory/State Manager

Full-Time Position

The Territory/State Manager is responsible for establishing and executing sales strategies, managing sales budgets, executing marketing programs, increasing brand presence, and developing relationships for new business. He/she will be accountable for delivering volume, distribution, merchandising, and pricing performance across Massachusetts. Inherent in this responsibility is managing wholesaler relationships as well as major customer relationships. As a face of the FIL brand your passion and personality must shine, having an entrepreneurial mindset, along with knowledge and pre-existing relationships in the liquor space is highly desired. This role will be focused on growing and supporting the aforementioned markets.

This is an incredible opportunity for someone of high professional integrity who wants to get in on the ground floor of a rapidly growing organization, gain valuable experience in a fun, friendly and collaborative environment. Ideally, the candidate would reside in the New England area (preferably CT, RI, or MA) and is required to spend more than 80% field time calling on accounts in his or her region, in order to reach both short- and long-term sales objectives. Our perfect match would be someone who is charismatic, obsessive about details, a team player, innovative thinker, and problem solver. Tap your inner James Bond skills to make Fishers Island Lemonade the next drink of choice! #MaltSucksDrinkFIL

Responsibilities:

  • Participate in the development and execution of annual sales plan for assigned geographic territory

  • Actively develop and manage relationships with wholesaler personnel i.e. GMs, VPs, Account Executives, Sales Managers, Sales Reps, and Merchandising Teams

  • Ensure the planning and implementation of sales programming in all markets, maintain and expand existing distribution and volume sales

  • Support the Manager in the development and efficient management of all sales budgets; this includes monitoring and continually evaluating the assigned territory’s effective use of the trade budgets to assure maximum return on investment

  • Visibility Management – ensure the planning and execution of price structures and shelf price are to brand priorities and standards in the market

  • Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed brand priorities and standards

  • Ensure POS and other marketing assets are utilized in the field with correct programs; participate in the development of program-specific POS

  • Manage market work with distributor sales representatives, schedule and conduct distributor team meetings to inform and educate Sales Representatives of brand standards to optimize sales performance and participate in route rides and sampling events

  • Call on and activate key accounts in the market under the direction of the Manager; to ensure distribution, ordering, programming, brand familiarity, staff trainings

    and proper visibility. Includes development, evaluate brand building projects, implement creative programs to activate the consumer, including product samples, special offers, i.e. samples, special offers, etc.

  • Travel to observe business conditions and to call key buyers, distributor personnel, and interact and work with retail sales value company sales personnel

  • Participate in wholesaler planning and sales meetings

  • Pricing Management – ensure all retail sales value SKUs are priced properly and within defined standards

  • Submit and review a weekly account report, monthly calendar, and sales planner

  • Maintain accurate records regarding distributor profiles, retail and on-premise distribution, and competitive activity and pricing. Market analysis to track the brand’s performance and inform sales/marketing decisions

  • Recruit, train, lead a team of brand ambassadors; coaching and working alongside in the field

  • Oversee booking tastings and events, ensuring FIL over delivers on commitments

  • Lead projects from inception to completion; coordinate all activity with Manager

  • Ensure all sales efforts follow state laws

Qualifications:

  • A minimum of 7 years’ experience in the beverage alcohol industry

  • Strong knowledge of how wholesalers operate and what triggers share of mind and quota rotation; good knowledge of the art and science of wholesaler programming and pricing

  • Strong interpersonal and leadership skills to direct the RSV brands

  • Strong Key account negotiation skills

  • Existing strong relationships with wholesaler management, and liquor accounts in the New England area

  • Ability to function effectively in an intimate, entrepreneurial business environment with high “esprit de corps” who can work well with or without supervision

  • Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical

  • Professional demeanor, calm under pressure

  • Experience managing a team

  • Excellent planner, organizer, executor, and excellent time management skills

  • Willing to be very “hands-on” to get the job accomplished

  • A financially responsible individual who knows how to manage budgets

  • Experience with VIP, Lilypad, pricing, and programming preferred

  • Computer literate with Excel, Word and Microsoft office suite, knowledge of social media platforms

  • Excellent communication skills, particularly verbal, including strong presentation skills

  • Ability to travel 75% of the time, owns a vehicle, work nights, weekends, and some holidays

  • Maintain sobriety and professionalism, clean driving record

  • A sense of humor preferred

  • Must be 21+

Please click here to apply

 


Fishers Island Lemonade | Brand Ambassadors

Fishers Island Lemonade is looking to expand our team! We’re currently hiring brand ambassadors/tasters to help with in-store demos, festivals, events, and with online brand awareness. This is a part-time position with opportunity for growth.

Brand ambassadors spread the word about FIL by sampling product, educating customers and influencers on our story and creating an overall awareness of the brand. The ideal candidate will be passionate about learning about Fishers Island Lemonade, a great team player, friendly, responsible individual, and available to work evenings and weekends.

Currently hiring in New Hampshire, Connecticut, Rhode Island, Massachusetts, New York (Long Island, Westchester, Manhattan) and New Jersey. Must be 21+

Please click here to apply


 

 

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